Blizzard is giving away beta access to Diablo 4, as well as a digital copy of the game, for free. The price? A permanent place on your skin. Talk about branding in all sense of the word.
The campaign will hit eight cities in total, across North America, Europe and Australia, with each pop-up opening for one day only. A competition ran in June which gave fans the chance to win a custom Diablo tattoo, but anyone who missed out on one of those can still get involved.