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EA on the ropes after adding in-game ads to UFC 4on 5 September 2020 at 5:28 pm Eurogamer.net

Ea On The Ropes After Adding In Game Ads To Ufc 4

EA has sparked a fresh fan backlash after adding in-game ads to UFC 4.

Players noticed advertisements briefly pop up at the beginning and end of replays in the premium video game, and a clip of this has gone viral on reddit with over 86,000 upvotes.

The clip in question shows a full-screen advert for Amazon TV show The Boys, alongside a 4th September 2020 date for the launch of its second season. This advert also displays at the end of the replay.

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EA has sparked a fresh fan backlash after adding in-game ads to UFC 4.Players noticed advertisements briefly pop up at the beginning and end of replays in the premium video game, and a clip of this has gone viral on reddit with over 86,000 upvotes.The clip in question shows a full-screen advert for Amazon TV show The Boys, alongside a 4th September 2020 date for the launch of its second season. This advert also displays at the end of the replay.Read moreEurogamer.net

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