Founded in Sweden, Embracer is the enormous umbrella corporation which owns more than 100 studios including Borderlands developer Gearbox, publishing groups such as THQ Nordic, Koch Media and Saber Interactive, and franchises such as Tomb Raider and Deus Ex.
The Savvy Gaming Group (SGG), meanwhile, is a gaming-focused arm of the Saudi investment fund set up by the hugely controversial Prince Mohammed bin Salman, in a bid to diversify and modernise the country’s foreign incomes.