Koch Media ditching name it admits is tricky to get your mouth round

Koch Media, which owns video game publishers such as Deep Silver and developers such as War Horse, has rebranded itself as Plaion (pronounced ‘Play On’).

In a press release, the company, itself part of the vast Embracer empire, stated this name was chosen to “better portray who we are and the journey we are taking”.

“Over the last 28 years, we have built an incredibly strong business, partnering with many of the best-known names in the industry,” wrote Plaion CEO Klemens Kundratitz.

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