PUBG: Battlegrounds is now free-to-play, and the gambit appears to be going well so far, with the popular battle royale shooter having peaked at 669k concurrent players on Steam earlier today, meaning it came close to doubling December's figures.
As noted by industry analyst Daniel Ahmad on Twitter, PUBG saw its concurrent peak player count climb to 668,707 on Steam following its shift to free-to-play earlier today, beating its previous two month highs by more than 300k players.