Last month, EA caused a real stir over there on Twitter when it decided to go all ‘how do you do, fellow kids’ on us and start memeing. You’ll probably remember that the company basically mocked people who stick to single-player games, which err, didn’t go down so well, unsurprisingly! As it turns out, EA still believes single-player games are pretty important… at least it says so.
In a recent earnings call, CEO Andrew Wilson touched on a variety of topics posed by shareholder questions. When asked about growth in the single player market, Wilson had this to say:
“One, how can we tell incredible stories and two, how can we build tremendous online communities and then how do we bring those two things together. So the way — when you look at our portfolio, what you should be looking for is how are we doing that? How we build in these worlds and telling new stories, how we’re developing global online communities and how we’re bringing those two things together for the fulfillment of motivations.”
“And what we see when we get that is one, we grow network until we grow the amount of time that plays in our network spend in and around our games. And as we think about single-player games, we think it’s a really, really important part of the overall portfolio that we deliver in the fulfillment of those core motivations.”
“And the way we’ll plan for it over time is really just looking at our community and looking at how they’re spending their time and looking at where motivations may or may not be fulfilled and we’ll look to supplement that with the addition of new online games, new multi-player games and new single-player games.”
Generally, it seems EA is still trying to find the right balance between single-player, multiplayer and live service within its portfolio. The good news is that single-player still seems to be a major part of that, even if the memes say otherwise.
Do you believe EA? Or will their single player offerings start to dwindle soon? Let us know your thoughts.