Twitch's local sub pricing continues to make its way around the globe as the price decrease has finally hit Europe. Fans can now show their support to their favorite streamers at a lower cost.
Tier 1, the most affordable Twitch streamer subscription, is set at $4.99 USD. The price is translated into local currencies around the world. However, according to Twitch, this has made subscribing “…not equally affordable around the world…”, which is directly reflected in the amount of paid subscribers in different regions. Twitch states that “active users in Europe or Asia who support creators with a subscription is roughly 50% lower relative to North America. In Latin America, it’s nearly 80% lower.” To combat this, Twitch began rolling out local sub pricing – an adjustment of the price of subscriptions based on geographical location. This will include new and existing subs, as well as gifted subs.
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Pricing is being adjusted in a “…gradual rollout.” Over the past few months, Twitch has already launched local sub pricing in Mexico and Turkey, the Latin American region, some of the Middle East and Africa regions, as well as in Asia-Pacific countries – such as New Zealand, Australia, China, Malaysia and Korea and now Europe.
Twitch users in the UK and Ireland will now see pricing drop from £3.99 and €3.99, which should be automatically reflected on the next billing cycle.
In other Twitch news, the live streaming service is once again collaborating with XBox for another indie games showcase. Fans can expect to see more live game demos, as well as Xbox Game Pass news . To experience the second ID@Xbox indie game showcase of 2021, you can tune in on either Xbox’s Twitch channel or /twitchgaming Tuesday, August 10 at 9 AM PST.
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