A developer has been booted off Steam after brazenly attempting to trick users into buying its games by naming its company Very Positive.
You can probably see where this is going already, but look at a game's Steam page and you'll see several prominent fields in the info panel to the right. A game's customer rating, displayed in bright blue if positive, is easy to spot at a glance, and it's likely to be the first place many Steam users look when opening a page. Crucially for this story, however, there's some other similarly presented information nearby, in the form of developer and publisher fields.
Noticing this, one devious, if ultimately rather naive, developer decided to exploit this potentially confusing proximity, listing their name and publisher as Very Positive on their Emoji Evolution game's Steam page. "I knew that reviews have a huge impact on the customer's decision," the developer, using the name Mike, told Vice, "I noticed that the publisher/developer name is located really close to the reviews and has the same colour, and I decided to use it for my purposes….[Steam users] make conclusions about information when seeing familiar words and don't spend much time reading all the words".