YouTube today officially introduced a Twitter like feature called ‘Handles‘. It will make it easier for creators to reach their audience and interact with them across the platform. The new “handles” system identifies a YouTube channel in the @username format and lets creators interact with their audience across the site. These handles will be available to all YouTube creators, regardless of their subscriber count or size.
YouTube will gradually roll out the ability to choose a handle Starting on November 14, 2022, for your channels over the coming weeks, and creators will receive an email and a notification in YouTube Studio when the feature will be available to them. Also, YouTube will automatically assign you a handle, which you can change in YouTube Studio later if you’d like.
YouTube recently announced it is investing more in Shorts than ever before. Last month, the company introduced monetization for Shorts, allowing creators to keep 45 percent of ad revenue. It also added watermarks to prevent Shorts from being reposted elsewhere and added tools for using longer videos in short clips.
YouTube’s new feature also makes it easier to spot and target potential subscribers. It allows you to create a brand persona for your channel based on audience demographics and location. It also gives you insights into which content works best with specific types of fans. With this, you can tailor your content and promote it more effectively. Furthermore, you can use these tools to find the right influencers to help you reach your audience.
Twitter users are also more likely to engage with content that uses visuals. In the last 18 months, video views on Twitter have increased by 95%. In addition, 71% of Twitter sessions include video content. Twitter has also recently started testing edge-to-edge Tweets for visual content. This makes graphic content easier to thumb stop, while videos with captions are 28% more likely to be viewed for longer.
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