More than half of Activision Blizzard’s revenue came from mobile games in April – June (Q2) 2022.
According to Activision Blizzard’s most recent financial report, the developer/publisher generated £535m from its PC and console sales in Q2 2022 – £275m ($332m) on PC and £310m ($376m) consoles – while £688m ($831m) came from its “mobile and ancillary” business, which the company says “primarily include[s] revenues from mobile devices”. That’s more than 50 per cent of its entire net revenue for the period.
Part of this, of course, is because Activision acquired mobile developer King in 2016 – and right now, it’s the most successful part of ABK’s business – but it’s likely not coincidental that Diablo Immortal released during this period, too (thanks, PC Gamer).