Tare da yawancin duniya sun makale a cikin gida don babban yanki na shekara, 2020 da gaske ita ce shekarar talabijin, ko kuma mutum zai iya tunani. A zahiri, duk da haka, duk da cewa an kulle su a cikin gidajensu ba tare da wani abin yi ba, masu sauraro a duk faɗin hukumar sun nuna ƙarancin sha'awar talabijin kai tsaye fiye da lambobin bara, tare da faɗuwar mafi ban mamaki tsakanin 18-34 shekara ta alƙaluma.
Bayanan da Binciken Nishaɗi na Hub ya tattara ya nuna cewa, idan aka kwatanta da bara, sha'awar matasa ga talabijin kai tsaye ta ragu sosai. A cikin 2019 kusan kashi 21% na matasa sun nuna cewa sun fi son TV kai tsaye akan yawo lokacin da suke son kallon wani abu, adadin da ya ragu zuwa 14% a cikin 2020, har ma da keɓe masu ciwo. Dangane da tambayar dalilin da yasa, mafi yawan amsar da masu amsa suka bayar shine cewa yawo ya fi dacewa kawai, kuma yana da ƙarin abubuwan da suka fi so.
GAME: Hamilton ya murkushe gasar Disney + a watan Yuli
Lokacin la'akari da bayanan gaba ɗaya. ayyukan yawo sun zama mafi shahara gabaɗaya, yana fitowa daga zaɓi na farko na 47% na masu amsa zuwa daidai 50% a wannan shekara. Daga cikin waɗanda ke da zaɓuɓɓukan yawo, kusan kashi 23% sun zaɓi Netflix a matsayin zaɓin zaɓin su, wanda kamfanin ya sami goyan bayan haɓakar haɓaka masu biyan kuɗi miliyan 10 a cikin Q2 na 2020.
Ko wannan tashin hankalin kwatsam na sabis na yawo zai wuce fiye da cutar, duk da haka, kowa ya yi zato. Wani manazarci Peter Fondulas ya yi hasashen cewa “watakila mafi mahimmanci fiye da sauƙaƙan karuwar biyan kuɗin kan layi shine babban canji a halayen kallon masu sayayya gabaɗaya. Maimakon isa farko don nesa na USB idan lokacin kallon talabijin ya zo, ƙarin masu amfani suna bayyana kallon TV, da farko, azaman kallo akan ayyukan yawo. Ko wannan canjin ya ci gaba da kasancewa da zarar barkewar cutar ta wuce, tabbas, tambayar dala biliyan. "
Ita ce kuma tambaya kamfanonin kamar Disney da Netflix sun kasance suna ƙoƙarin karkata zuwa ga yardarsu, suna ba da ƙarin ƙarfafawa don biyan kuɗi zuwa ayyukan nasu, suna fatan haɗa masu amfani da kuma kiyaye su akan layi muddin zai yiwu. Za a iya ganin tasirin waɗannan dabarun, kuma manazarta ba za su sami cikakkiyar amsa ba har sai an gama kulle-kullen.
KARA: Masu suka sun ƙi su 'Sanya Hadarin,' Kauracewa Sabbin Haɗin Mutants
Source: A kunsa
