Bloomberg ua hōʻike i nā hoʻopiʻi hou e pili ana i nā kūlana hana predatory o Ubisoft mai ʻekolu mau kakini o nā limahana Ubisoft mua a i kēia manawa.
We i hōʻike muaʻia pehea ma hope o ka nui o nā hoʻopiʻi kolohe, mau luna hoʻokele Ubisoft kū i lalo i ka wā o ka hoʻokolokolo kūloko. Ua kamaʻilio pū nā kumu inoa ʻole i nā wahi ʻē aʻe, e wehewehe ana i ka lewa hana i hoʻopōʻino i ka laina ma waena o ka hana a me ka leʻaleʻa, i ʻōlelo ʻia e alakaʻi i ka hana predatory.
I kēia manawa ʻo Bloomberg (ma o ka mea kākau moʻolelo Kotaku mua ʻo Jason Schreier) hōʻike hou aku i nā hoʻopiʻi mai "ʻoi aku ma mua o ʻekolu kakini o nā limahana Ubisoft i kēia manawa a i ʻole nā mea hana mua o Ubisoft" e pili ana i nā kūlana hana no nā wahine ma Ubisoft studios.
E like me ka mea i hōʻike mua ʻia, ua hōʻoia hou ʻo Bloomberg i ka nui o nā hihia hou o ka moe kolohe i lawe ʻia i ka manaʻo o Ubisoft i lawe mua ʻia i nā kumuwaiwai kanaka i nā makahiki ma mua. ʻOiai ua hopena kekahi mau hihia i ka hana, ʻo ka hapa nui (ma nā ʻōlelo a Bloomberg) "mālama ʻole ʻia, mālama ʻole ʻia, a hoʻohaʻahaʻa ʻia paha."
ʻElua mau kānaka i loaʻa i nā hōʻike e ʻōlelo nei ua hoʻopiʻi nā mea āpau mai "ʻano maʻalahi o ka moekolohe” i ka hoeha kolohe. ʻO ka hoʻopiʻi ʻana o ka lewa hana maikaʻi ʻole i hoʻonui ʻia i ke keʻena nui o Paris - i wehewehe ʻia e Bloomberg ma ke ʻano he "hale frat. "
ʻO ka poʻe e kamaʻilio ana iā Bloomberg i ʻōlelo ʻia ma nā keʻena like ʻole a me nā luna nui e hana ākea i nā manaʻo misogynistic a racist paha. E hoʻopā pono ʻole nā luna hoʻokō i nā limahana a me nā hana moe kolohe ʻē aʻe.
Ua wehewehe ʻo Cindy Fitzpatrick, he lālā mua o ke keʻena PR o Ubisoft ma waena o 2005 a me 2009, i ka hoʻokumu ʻana o nā mea hoʻokumu o Ubisoft-CEO Yves Guillemot a me kona mau kaikunāne ʻehā ʻo Christian, Claude, Gérard, Michel- i ka hoʻokumu ʻana i kahi lewa kahi i mālama ʻole ʻia ai ko lākou kuleana. nā hana.
Ua ʻōlelo ʻia kēia "ʻoi loa" ʻoiaʻiʻo no ka luna hoʻolālā mua ʻo Serge Hascoët, ka mea i hōʻike mua ʻia ʻo ia ka mea nui ma Ubisoft "pilikia moʻomeheu” a ua loaʻa "ʻO ka hana ʻino loa i ka ʻoihana holoʻokoʻa." Ua wehewehe ʻo Fitzpatrick pehea i ʻōlelo ʻia ai nā mea hoʻokumu a me nā limahana lōʻihi e like me Hascoët. “keiki gula. […] ʻAʻohe mea a lākou e hana ai, ʻaʻole hiki ke hoʻopaʻa ʻia.
Ua hoʻomaka ʻo Hascoët ma ke ʻano he mea hoʻāʻo i ka wā i hoʻokumu ʻia ai ʻo Ubisoft, a ma ke ʻano he luna hoʻomohala e loaʻa iā ia ka mana e ʻōmaʻomaʻo a hoʻololi i nā papahana. I ka hopena, ua hoʻomaka nā mea hoʻokumu e mālama iā ia e like me kekahi o ka ʻohana. ʻO nā moʻolelo e pili ana i ka hana a Hascoët i ʻōlelo ʻia he ʻumi makahiki, e like me nā koi ma waena o 10 poʻe i hana ma Ubisoft i kēlā manawa.
Ua ʻōlelo ʻia ʻo Hascoët "hoʻohaʻahaʻa” nā limahana wahine ma lalo ona, ʻoiai e hoʻopuni ana iā ia iho me nā kāne i hoʻopiʻi ʻia no ka hana prefatory. ʻOiai e ʻōlelo ana kekahi poʻe limahana ua kāhāhā a haʻalulu paha lākou i ka ʻike ʻana i nā pane a Ubisoft, ua kānalua kekahi poʻe e hiki ke loli me ka ʻoihana e hoʻokele ʻia e ka poʻe i mālama i ka wā i loaʻa ai kēia mau pilikia.
ʻEhiku mau limahana o kēia manawa a i ʻole nā mea hana ma mua e kamaʻilio ana iā Bloomberg i wehewehe i ka hoʻololi ʻana o nā mea hoʻomohala i nā moʻolelo e pili ana iā Hascoët he mea ʻokoʻa, a i ʻole he mau wehewehe hoʻomaikaʻi. ʻO ia ka mea i ʻōlelo ʻia e kuʻi ana i kona poʻo i ka papaʻaina e hōʻike ai ua luhi a hauʻoli paha. Ua ʻōlelo pū ʻo ia "ʻūhū” ma ke kamaʻilio ʻana me ka leo haʻahaʻa i ka wā o nā hālāwai a i ʻole ke hele ʻana o nā limahana.
Ua ʻōlelo ʻia ua ʻōlelo ʻia nā wahine ʻaʻole e hele inu pū me Hascoët a i ʻole kona mau hoa, a ua ʻōlelo ʻia ua mālama ʻo ia i nā hālāwai ʻoihana ma nā hui hui. ʻO kēia ka mea i hoʻomaka ai kāna mau hope e hana. ʻO nā wāhine i hōʻole i ka hele ʻana i kēia mau hālāwai, manaʻo lākou ua pilikia kā lākou ʻoihana ma muli o ia mea, ʻoiai e hoʻokiʻekiʻe ʻia nā kāne i hele ma hope.
Ua kuhikuhi pū kekahi i ke ʻano o ka lakio o nā kāne i nā wahine i loko o Ubisoft i ʻōlelo ʻia he 4: 1. Ua ʻōlelo ʻo Ellen Lee, nāna i hana no ʻehiku mau makahiki ma Ubisoft San Francisco ma ke kūʻai aku a me ka hoʻolaha “He paʻakikī ka moʻomeheu ma laila e like me ka wahine. Inā ʻaʻole ʻoe i ʻāpana o ka hui keikikāne, e hana ikaika ana ʻoe ma waho.
ʻO nā hana ʻē aʻe ʻo Hascoët ma ke keʻena i hoʻokomo pū ʻia i kahi mea i ʻōlelo ʻia i ka wā o kahi hālāwai kahi i hele ai kahi mea hōʻike wahine i ka lumi lua. I loko o kēia, ua hōʻike ʻo Hascoët i nā hoa hana i kahi wikiō o kahi mele Farani e wehewehe ana i ka moekolohe me kahi wahine i kaʻana like i ka inoa o ka mea hōʻike. Ua hoʻomaha ʻo ia i ka manawa i hoʻi ai ka wahine i ka lumi.
Ua ʻōlelo ʻia ua hana ʻia ka hale hoʻoponopono i hale frat e Hascoët, me nā wikiō ponokala ma nā kamepiula, "hawanee” ʻaina awakea, a me nā ʻakaʻaka kūpono ʻole.
Ua haʻi pū ʻo Bloomberg i kahi hōʻike o Iulai 10th e ka nūpepa Farani Liberation, e ʻōlelo ana ua hana ʻo Hascoët i nā ʻōlelo kolohe i nā limahana, koi aku i nā poʻe ma lalo e inu nui, a hāʻawi i nā hoa hana i nā keke ʻaʻole lākou i manaʻo he mariuana. ʻAʻole kānāwai ʻo Cannabis no ka hoʻohana pilikino ma Farani.
Ua pilikia pū kekahi me nā limahana ʻē aʻe. Ua ʻōlelo ka mea hoʻolālā mua ʻo Vercuiel ʻoiai ʻo kahi hui o nā limahana ma Bulgaria e nānā ana i kahi trailer no Star Wars: The Force Awakens "Ua hele pū nā kānaka, 'E, nānā, he monkey" i ka wā i ʻike ʻia ai ʻo John Boyega ma ka pale. Ua haʻi ʻia ka loea kūʻai mua ʻo Dawn Le e kāna luna ma Kapalakiko e ʻakaʻaka hou aʻe, a i ʻole e nalowale ana kāna hana.
Ua hōʻike ʻia nā mea ʻelua i nā kumuwaiwai kanaka, a ʻōlelo ʻia ʻaʻole mālama ʻia. “Hoʻopiʻi ʻoe no kekahi mea, kahili wale ʻia ma lalo o ka moena, " Ua haʻi aku ʻo Vercuiel iā Bloomberg.
Ua ʻōlelo ʻo Nina Stewart, ka mea kūʻai aku ma mua o Ubisoft i ka makahiki i hala, e wehewehe kāna luna i nā kino wahine ʻē aʻe ma ke ʻano kikoʻī, ʻoiai e hana ana i nā ʻōlelo hoʻowahāwahā e pili ana i kona kāne a me kona kaumaha; i mua o nā limahana ʻē aʻe.
ʻOiai ʻelua kamaʻilio ʻana me nā kumuwaiwai kanaka, ma nā manawa ʻelua ua ʻōlelo ʻia ʻo ia e "e kamailio mai” me ia. Ma hope wale nō o ke kolu o ka manawa- a me ka hōʻoia ʻana mai kahi hoa hana kāne, ua hoʻopau ʻia ka luna. I ka hoʻololi ʻana, ua ʻōlelo ʻia ua hāʻawi ʻia ʻo Stewart i kahi kāleka makana Visa $200.
ʻEono mau limahana mua a i ʻole o kēia manawa o ke keʻena ʻo Ubisoft ma Toronto i hana i nā hoʻopiʻi like ʻole. I ka wā i noho ai ʻo Rima Brek ma ke ʻano he luna hoʻokele manawaleʻa kanaka (ʻo ka wahine hoʻoponopono hope pelekikena ʻo Maxime Béland), ʻelua mau hanana i hōʻike ʻia i kēlā manawa i manaʻo ʻia ka poʻe i hōʻeha ʻia lākou ma hope, a ua kapa ʻia ʻo ia "nā mea hoʻopilikia."
Ua ʻōlelo ʻia ʻo Béland he huhū ʻino, ʻehā mau limahana i ʻōlelo iā Bloomberg e uē ʻo ia i nā limahana i nā hālāwai. Ua hoʻopiʻi ʻia ʻo ia ka ʻumi ʻana i kekahi limahana wahine i ka wā pāʻina. ʻOiai i kaʻana like ʻia ka moʻolelo ma waena o nā limahana, ʻōlelo ʻo Kotaku i ka wā i lilo ai ka moʻolelo i ʻike lehulehu ma ka ʻoihana pūnaewele, ua hoʻokuʻu ʻia ʻo Béland i ʻekolu lā ma hope.
Ua ʻōlelo ʻelua o nā poʻe ʻehā e kūkākūkā ana iā Béland ua hoʻopā ʻo ia i nā wahine ma nā pāʻina a me nā hanana hana. Ua ʻōlelo pū ʻo Kotaku mai kā lākou kumu inoa ʻole e hana ʻo ia i nā ʻōlelo kūpono ʻole, a nānā pono i nā wahine i ko lākou hele ʻana ma mua.
He 10 ka poʻe e ʻōlelo nei ma ke keʻena poʻo ʻo Paris ʻo Tommy François (he hoa o Hascoët a me 13-makahiki lālā o Ubisoft) e lele ākea me nā poʻe ma lalo, e hana homophobic hoʻohenehene, a hāʻawi i nā lomi makemake ʻole. Ua ʻōlelo ʻia nā limahana hou i kēia ʻano "ʻO Tommy ʻo Tommy."
ʻElima mau kānaka i haʻi iā Bloomberg ua hōʻike lākou iā Françoi i nā kumuwaiwai kanaka no nā makahiki he ʻumi i hala; kekahi ma nā manawa he nui. ʻO kēia no nā manaʻo moe kolohe a "ka hopu ʻana i ke kino." Ua ʻōlelo kekahi, ʻoiai ke kākau ʻana i kahi leka uila i ka CEO e pili ana iā François, ua hoʻokiʻekiʻe ʻia ʻo ia ma hope koke iho.
Ua ʻōlelo pū kekahi wahine i hana ma ke keʻena poʻo ua hoʻouna aku nā hoa hana iā ia i nā leka hoʻokalakupua a me nā wikiō ponokala. Ua ʻōlelo ʻia ʻo François (kona luna) i noi iā ia i mea inu "ʻehā a ʻelima paha” manawa; āna i hōʻole ai i kēlā me kēia manawa.
Ua hōʻike ʻia kēia mau hanana i nā kumuwaiwai kanaka, ʻaʻohe hopena. Akā, ua noi ʻia ʻo ia i kekahi manawa e neʻe i kahi studio Ubisoft ma kahi ʻāina ʻē aʻe. I kāna hana ʻana, ʻōlelo ʻo ia ua haʻi ʻia ʻo ia "ʻAʻole hiki iā ʻoe ke lilo i mea hana—he wahine ʻoe” ma ke kumu pinepine. Ua haʻalele ʻo ia ma mua o hoʻokahi makahiki ma hope o ka neʻe ʻana.
ʻO ka manaʻo frat-house ʻo Ubisoft i pili pū i kā lākou pāʻani, e like me ka wehewehe ʻana o Bloomberg me nā hiʻohiʻona o Kā lima koko pelika o ka manaʻoʻiʻo nā pāʻani kahi i hōʻole ʻia ai nā protagonists wahine i nā kāne.
Nā ʻōmua mua o ka ʻO kaʻoiaʻiʻo Creed Syndicate ʻōlelo ʻia (e like me ʻekolu poʻe i hana i ka pāʻani) ua like ka manawa pale no nā protagonists ʻo Jacob lāua ʻo Evie. ʻO ka huahana hope loa (ma nā ʻōlelo a Bloomberg) ʻo Jacob "hoʻomalu" i ka pāʻani. Nā papahana mua no ʻO ka Origins Creed Origins Ua pepehi ʻia ʻo Bayek i ka wā mua o ka moʻolelo, me kāna wahine ʻo Aya e lawe ana.
ʻO ka Creed Odyssey ua manaʻo mua ʻia e loaʻa iā Kassandra ka mea pāʻani wale nō ma luna o Alexios, me ka pāʻani hope e hāʻawi i nā mea pāʻani i koho ma waena o nā mea ʻelua.
ʻO kēia mau hoʻololi i ʻōlelo ʻia e hōʻike ana i ka sexism "i hoʻokomo ʻia" i loko o Ubisoft, e like me nā limahana mua a i kēia manawa. ʻO kēia mau kuhikuhi i ʻōlelo ʻia mai Ubisoft a i ʻole Hascoët; ʻōlelo lāua ʻaʻole e kūʻai aku ka protagonist wahine i ka pāʻani.
Ua ʻōlelo nō hoʻi nā limahana e hana lākou i nā kuʻikahi nui ma nā wahi ʻē aʻe e pale ai i nā loli i nā mea ʻē aʻe, a i ʻole ke kāpae ʻana. Ua hoʻowahāwahā ʻia ʻo Hascoët i ka moʻolelo laina a me nā cutcenes. ʻO kēia ka hopena i nā mea kākau i ʻōlelo ʻia e hoʻokomo i nā alakaʻi kāne ikaika i "hoʻoluhi” ia ia mai nā mea kumu āna i inaina ʻole ai.
Ua hoʻopiʻi ʻo Bloomberg i nā flops nui loa o Ubisoft ma 2019; ʻO ka Māhele 2 a ʻO kaʻikeʻike Ghost Recon, pololei ma na wawae o Hascoët. Ke kuhikuhi nei i kā lākou mau kumuhana like (“ka honua ākea ākea e hāʻawi i ka mea pāʻani i ka papa inoa o nā hana e hoʻokō ai a me nā wahi nānā e hoʻomaʻemaʻe"), a ke hāʻule nei ka waihona o Ubisoft i ka 40% i kēlā makahiki.
Ma muli o kēia, ua hoʻoponopono hou ʻia ka ʻoihana hoʻoponopono, i ʻōlelo ʻia me ʻehiku mau limahana i hoʻokiʻekiʻe ʻia i hope peresidena ma lalo o Hascoët, ʻoiai e hāʻawi ana i kāna mana ma luna o nā papahana no nā pāʻani like ʻole a me nā manaʻo. Eia nō naʻe, ʻo Béland lāua ʻo François. ʻO ka poʻe i hoʻokiʻekiʻe ʻia he mau kāne.
ʻO ka mea hoʻolālā moʻolelo ʻo Ubisoft ma mua ʻo Kim Belair ke kau nei i ke kumu o ka pilikia ma Ubisoft he ʻoihana mālama ʻohana, me nā poʻe a pau i nā kūlana kiʻekiʻe o ka mana e pili kokoke ana i kahi anther. "Pono e loli ka manaʻo holoʻokoʻa o ka ʻoihana. Ua ʻae ʻia kēia mau mea hana ʻino e noho ma kēia ʻōnaehana. Pono mākou e loiloi hou i kēia ʻōnaehana. Pono kākou e nānā i ke kumu o kēia moʻomeheu.
ʻO nā mea ʻōlelo ʻelua no Ubisoft, a ua hōʻole nā luna o Ubisoft mua i ka ʻōlelo; ʻo ka hope ʻoiai he mau noi.
Kiʻi kiʻi: Twitter
