Makanema a digito akhala akutenga misika yambiri m'zaka zaposachedwa, ndipo kukula kwake kwakhala kochititsa chidwi kuwona. M'chaka chatha makamaka, chifukwa cha mliri wa COVID-19, kugulitsa kwamasewera pakompyuta kwakhala kukuposa kugulitsa kwakuthupi ndi malire, ndipo EA - kampani yomwe ili m'modzi mwa osindikiza angapo omwe akhala akukankhira malonda pakompyuta - yakhala ikugulitsa malonda a digito. anawonanso kukula kochititsa chidwi.
Posachedwapa, mu zake zaposachedwa lipoti lazachuma la kotala, kampaniyo inatsimikizira kuti m'miyezi khumi ndi iwiri yapitayi, pamasewera onse omwe adagulitsidwa pa PS4 ndi Xbox One, 64% adagulitsidwa pa digito m'malo mogulitsa malonda. M'miyezi khumi ndi iwiri yapitayi, chiwerengerochi chidayima pa 49%, kuti ndikupatseni lingaliro la kulumpha kwakukulu komwe COVID-19 yabweretsa pakugulitsa kwa digito.
Pa lipoti lawo la ndalama za kotala, EA adatsimikiziranso kuti ntchito yawo yolembetsa EA Play tsopano ili ndi osewera othamanga pafupifupi 13 miliyoni, kutsatira kuphatikiza kwake ndi Xbox Game Pass Ultimate. Kampaniyo inalankhulanso za zake mapulani amtsogolo a Star Nkhondo IP, ndikutsimikiziranso kuti nkhondo 6 zidzawululidwa Masipa.
