Starfield walimbikitsa Xbox sales ndi Game Pass manambala, koma sizikuwoneka kuti zatsimikizira aliyense kugula Xbox.
Dzulo, Microsoft idagawana zotsatira za chaka chake chandalama cha 2023, kuwulula kuti idatero inaphonya cholinga chake chakukula kwa Xbox komanso ndalama, komanso kutanthauza kuti zomwezo zachitika ndi Xbox Game Pass kwa chaka chachitatu motsatizana.
Komabe, kampani yonseyo ilibe zovuta, makamaka malinga ndi zotsatira za kotala yake yoyamba ya chaka chachuma cha 2024, chomwe chimayambira Julayi mpaka Seputembala. Zinapanga $ 56.5 biliyoni (pafupifupi $ 46.6 biliyoni) pazopeza kukampani yonse, zomwe zikuwonjezeka ndi 13% kuposa chaka chatha.
Koma bwanji za gawo lamasewera, makamaka? Chabwino, kutengera zomwe mumayang'ana, zinthu zikuwonekeranso bwino kutsogolo, ndi ndalama za Xbox zimakweranso 13% chifukwa cha 'kukula bwino kuposa kuyembekezera olembetsa mu Xbox Game Pass komanso zomwe zili pachipani choyamba.'
Izi makamaka chifukwa Starfield, popeza ndicho chokhacho chokhacho cha Xbox chomwe chinali nacho panthawiyi ndipo zidakhaladi kugulitsa bwino ku US.
Mkulu wa Microsoft Satya Nadella akuwonjezera kuti kukhazikitsidwa kwa Starfield kunakhazikitsa mbiri yatsopano ya olembetsa ambiri a Xbox Game Pass tsiku limodzi. Chifukwa cha zovuta zautumiki, iyi ndi nkhani yabwino kwa Microsoft, ngakhale sanapereke manambala enieni olembetsa.
Mkulu wa Microsoft Satya Nadella akuti kukhazikitsidwa kwa Starfield kunathandizira kulimbikitsa Xbox Game Pass. "Tikakhazikitsa, tidalemba zolembetsa zambiri za Game Pass zomwe zimawonjezeredwa tsiku limodzi." pic.twitter.com/DY5IT2aEtT
- Tom Warren (@tomwarren) October 24, 2023
Ngakhale izi zikuwoneka zabwino kwambiri, Microsoft imanenanso kuti malonda a hardware adatsika ndi 7%, mwachitsanzo, anthu ochepa adagula Xbox chaka chino kuposa chaka chatha. Izi ndizosangalatsa popeza malonda a Xbox adachita bwino kwambiri kuno ku UK zikomo kwa Starfield… ngakhale sizokwanira kugulitsa PlayStation 5.
Izi zikusonyeza kuti Starfield yokhayo sinakhutiritse anthu okwanira kuti agwiritse ntchito Xbox, ndi anthu ochepa omwe akuwoneka kuti amawona masewerawa ngati pulogalamu yakupha komanso yoyenera kugula zida zatsopano.
Zidzakhala zosangalatsa kuwona momwe zimakhudzira Kupeza kwa Activision Blizzard (yomwe idadutsa pasanathe milungu iwiri yapitayo) ikhala ndi zotsatira zazachuma za Microsoft.
Poyimba ndalama, mkulu wa zachuma Amy Hood akuti akuyembekeza kukula kwa Xbox ndi ntchito zopezera ndalama pakati pa 50s apamwamba [ie. kuwonjezeka kwa 50% - kapena ndizo zomwe akuwoneka kuti akutanthauza] kumapeto kwa gawo lotsatira, chifukwa cha Activision Blizzard.
Ngati izi sizichitika, ndiye kuti Microsoft yagula $ 69 biliyoni ya kampaniyo sikungabweretse kubweza mwachangu kwachuma chomwe Microsoft amayembekezera.
