Pokémon Go will donate $5m minimum from Go Fest 2020 ticket sales



UPDATE 12/6/20: The Pokémon Company will match Niantic’s large donation of at least $5m following this year’s Pokémon Go Fest live events.

In a short statement posted to Twitter today, The Pokémon Company said the money would go to “improving the lives of children with a focus on diversity, equity and inclusion”, including “organisations supporting education and mentorship opportunities for Black children”.

No specific charities were named, though the company had previously pledged $100k to both the NAACP and Black Lives Matter.

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