Bruce Willis ari kuita nyeredzi mumashambadziro ekambani yeRussia Phone MegaFon kuburikidza nekushandiswa kwedeepfake tekinoroji.
Sezvakataurwa neIGN, MegaFon yakashandisa tekinoroji yakadzama kuisa kumeso kwaBruce Willis kune rimwe boka revatambi kune akatevedzana ekushambadzira. Russia Beyond inoshuma kuti Willis akagamuchira "mubhadharo usina kuziviswa wekupihwa rezenisi yezviso zvake uye kushandisa kwake Die Hard hunhu mumushandirapamwe wekushambadzira". Zvinofungidzirwa neRussia advertising musika nyanzvi kuti mubhadharo unogona kuva chero pakati $1 uye $2 miriyoni.
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Zvishambadzo zvinonzi zvine zvikamu gumi neshanu zvakasiyana, nekutanga kuwanikwa kutariswa paYouTube. Zvinoratidza "Bruce Willis" akasungirirwa muchikepe nebhomba rakagadzirira kuputika padivi pake uye mumwe mutambi vasati vataura kune mumwe munhu pafoni kuti aone password yebhomba. Iyo yakadzika inoshamisa isinganzwisisike uye yaizoenda nyore pamusoro pemisoro yevanhu kana ivo vasina kutoziva kuti yaive yakadzika.
Vasili Bolshakov, Director weBrand and Marketing Communications kuMegaFon, akati, "Mufananidzo wa [Bruce Willis'] 'Die Hard' hunhu munhevedzano uchagadzirwa nerubatsiro rwehunyanzvi hwekugadzira kumeso, hwakavakirwa pane neural network algorithms. Kuti izvi zviitike, mainjiniya eDeepcake studio vakasarudza vhoriyamu yakakura yemifananidzo nemavhidhiyo ane mukurumbira.Vaive ne34,000 zvikamu zvemukati izvo zvakashandiswa neural network kugadzira mufananidzo wehunhu hwaBruce Willis.
"Takaona kuti tinogona kuendesa zvemhando yepamusoro pasina kuve nhapwa dzezvirambidzo zvakaiswa nedenda pakufamba kutenderera pasirese. Kushandiswa kwetekinoroji kunobvumira kupfura zvirimo nekukurumidza uye zvakachipa zvichienzaniswa kana paine kubatanidzwa kwevanozivikanwa paseti. zivisa pachena tekinoroji yatinoshandisa uye usatsausa chero munhu. Zvakasiyana, isu tinotenda kuti kuona Bruce sekubva ku 'Die Hard' uye 'The Fifth Element' mubasa idzva mukana mukuru kwatiri tose".
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