Electronic Arts ane yasimbiswa kuti yakasvika pakubvumirana kuwana Codemasters. Chibvumirano ichi ndechemadhora bhiriyoni 1.2 nevagoveri vekupedzisira vachiwana madhora manomwe nemazana mapfumbamwe neshanu pachikamu chakajairwa. Kupihwa kweEA kunouya paminiti yekupedzisira paive Codemasters pakutanga yakarongwa kuti iwanikwe neTora Two Interactive ye£750 miriyoni (inenge $980 bhiriyoni).
Electronic Arts CEO Andrew Wilson akataura kuti, “Tinotenda kuti pane mukana wakadzama wekuunza pamwechete Codemasters neElectronic Arts kugadzira mitambo mitsva inoshamisa uye ine hutsva yevateveri. Indasitiri yedu iri kukura, chikamu chemijaho chiri kukura, uye pamwe chete tichaiswa pachinzvimbo chekutungamira munguva itsva yevaraidzo yemujaho. Isu takayemura tarenda rekugadzira reCodemasters uye mitambo yemhando yepamusoro kwemakore mazhinji.
"Nekuwedzera kuzere kwetekinoroji yeEA, hunyanzvi hwepuratifomu, uye kusvika kwepasirese, musanganiswa uyu uchatitendera kukura mafranchise edu aripo uye kuendesa mamwe maindasitiri-anotsanangura zviitiko zvemujaho kune yepasi rose fan base. Tinofara kuti maBhodi edu eVatungamiriri ari kukurudzira kutengeserana uku, uye isu tinotarisira kutambira timu inonakidza uye ine tarenda kumhuri yeElectronic Arts. "
Muparidzi anotendawo kuti hunyanzvi hweCodemasters ne Formula One, DiRT uye mamwe mafranchise pamwe neEA's Kudiwa Speed uye EA Sports brands ichaita kuti "zvikwata zvedu zvigadzirise mberi." Iyo inotenda zvakare kuti inogona "kukurumidza" kuita kwemugadziri ne "hunyanzvi hwakadzama mumabasa ehupenyu hwesevhisi, analytics yemitambo uye tekinoroji." Zviwanikwa zvakaita senzvimbo, hunyanzvi uye kufambisa kubatwa, kuoneswa kwemhando kuchaitwawo kuwanikwa kune Codemasters kubva kuEA's side. Ehe, kuve nekushambadzira kwepasirese uye kushambadzira zviwanikwa zveEA zvinotarisirwawo kubatsira kuwedzera musika wemazita emugadziri.
Kutorwa uku kunotarisirwa kuitwa neQ1 2021, kunze kwekunge mumwe muparidzi akasvetukira mukati kuti atore zvaanoda (cue Microsoft neyekupedzisira yechipiri run-in). Zvinoita sezvisingaite asi gara wakatarisa kuti uwane rumwe ruzivo nezve iyo kumberi zvisinei.
