I-EA ibe nenyanga enzima. Uchungechunge lwe-FIFA olunyathelisa imali seluke lwahlaselwa ngama-engeli amaningi, kodwa mhlawumbe okushaqisayo kunakho konke icala lomsebenzi we-EA okusolwa ukuthi uthengise amakhadi e-Ultimate Team awafiselekayo ngezinkulungwane zamaphawundi.
Imilayezo eqondile engaqinisekisiwe etholwe umphakathi we-FIFA ibonakala ibonisa isisebenzi senkampani esithengisa amakhadi e-Icon ngamaphakheji anenani elingu-€750-1000. Emlayezo owodwa we-WhatsApp, amakhadi amathathu e-Prime Icon Moments anikezwa nge-€1700.
Uphenyo lwe-EA luyaqhubeka, kodwa selivumile "i-akhawunti ye-EA eyodwa noma ngaphezulu, efakwe engcupheni noma esetshenziswe ngokungafanele ngumuntu othile ongaphakathi kwe-EA, izinto ezinegunya ngokuqondile kulawa ma-akhawunti ngamunye".