For decades, Dungeons and Dragons has defined the tabletop RPG scene, being the indisputable king of the genre and boasting massive influence over other media, especially video games. And while Dungeons and Dragons has always been popular, it’s seen a recent surge in popularity thanks to celebrity players, streamers, and people trying the game during the pandemic. Now, other companies are banking on the game’s popularity, including the fast-food chain Arby’s.
A good game of Dungeons and Dragons needs an equally good set of dice to make rolls with, and Arby’s is looking to provide its own special set for players to use around the table. The Arby’s dice set is clear with a sort of brown center. The set is adorned with gold digits, which does contrast well with the rest of the color scheme. Notably, the D20 and D6 both boast the Arby’s logo in place of the 20 and 6 on the dice, respectively.
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According to a tweet made on the company’s Twitter page, the release follows fan requests to have the set produced. The dice are listed for $12 on the company’s website, though it appears that they’ve already sold out, with no indication of when the set will be restocked. Luckily, it doesn’t appear that any listings have been made for them on eBay, at least not yet, so it seems like the set managed to avoid scalpers.
Arby’s is no stranger to jumping in on geeky trends, be that in the tabletop scene – like with set of dice – or making social media content that appeals to gamers. In the past, the food chain has made special artwork for Halo Infinite, Ratchet and Clank: Rift Apart, and plenty of others, all usually themed around the company’s menu items.
Of course, Arby’s isn’t the only company to try and grow its base with clever marketing. In fact, Wendy’s released its own Tabletop RPG system back in 2019, which was simple but still a good marketing tactic. The company had also released an album, We Beefin’?, a while before that, which helped grow its reputation on social media.
The crossover between food brands and nerd culture isn’t likely going to end anytime soon, so it’s probably safe to expect more gimmicks like this one. Mountain Dew has always had a relationship with gamers – though that association isn’t always positive – and there’s been a rise of “gamer foods” in the past few years with products like GFuel.
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