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Animal Crossing New Horizons latest transmedia synergy effort is with Build-A-Bear

Animal Crossing New Horizons has been king of the crossovers for a while now, with partnerships with everything from fast-fashion makeup brands to an IKEA catalogue spread. Now, apparently Nintendo is transmedia synergying it up with… Build-A-Bear. Bonus, this is the second article about bears we’ve gotten to do today, so thanks ACNH. Build-A-Bear, for […]Original Article

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