Gameloft has entered into a partnership with Indian company Nodwin Gaming to execute esports events for Asphalt 8: Airborne and Asphalt 9: Legends in the country.
Asphalt 8 and Asphalt 9 are two of the most played racing games on mobile around the world and Gameloft has been pushing them towards esports in recent years. It organized the Asphalt Series in 2019, 2020, and 2021 and the games have also been a part of the ESL Mobile Open.