Resolution Games, the first developer signed up to test Facebook's new plan for in-headset VR ads, has pulled its game Blaston out of the trial.
The move follows a huge backlash over the idea of ads appearing in games played using Facebook's Oculus Quest VR headset. Blaston was down as the first game to test the idea, with others due in the "coming weeks".
Now, an update on the game's official Twitter account has stated that Blaston "isn't the best fit for this type of advertising test". The trial has now been cancelled.