Luxury watchmaker and fashion accessory brand Tag Heuer has teased a new and surprising collaboration with none other than Super Mario.
Very little has been revealed about the collab so far, but what we do know is that an exclusive limited-edition product is set to go up for early access next week. You can register on Tag Heuer's website to gain access to this early listing if you wish; the page features a countdown to the big reveal, alongside an image of the Mario case shown above.
The collab was also teased on social media this morning; the post below was retweeted by Nintendo of Europe.
Are you intrigued? Assuming it's going to be a luxury Mario watch, are you going to be keeping an eye on that early access listing? Let us know your thoughts in the comments.