Krispy Kreme UK has partnered up with Xbox to create a limited edition doughnut.
Called "The Nexus Level,", it's made with "irresistible light and fluffy dough with a rich and gooey brownie batter, dipped in icing and decorated with the iconic Xbox Nexus design.".
To accompany this, the most significant of all game product launches, Krispy Kreme released a video that parodies Microsoft's Xbox One X reveal trailer.
