Now's the time for trumpeting console sales figures, and Xbox has a marketing statistic of its own to flex.
Speaking last night in a company earnings call, Microsoft boss Satya Nadella said Xbox Series X/S were the company's "fastest-selling consoles ever, with more consoles sold life-to-date than any previous generation".
But Microsoft again refrained from sharing its actual sales figures – something the company hasn't made public now for many years.
