Apple has agreed to let iOS App Store developers email their users and mention alternative payment options outside of the company's App Store.
This means, for example, a game company who holds a user's email address could then contact that person to suggest they buy a season pass or in-game currency directly from them, rather than via the App Store where Apple takes its cut.
Until now, Apple did not let developers use any contact information obtained from within an app to contact their users outside of the app. A class-action lawsuit said this was unfair, and blocked the ability for them to inform customers of cheaper purchase options (thanks, Ars Technica).
